Oct 23, 2014
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Your Share 1943: Stretching Meat

Today, we’ll be making the recipe for Emergency Steak on page 7.

Page 7 of what, you ask?

Your Share: How to Put Cereal in Everything, for the War Effort

Your Share, the American WWII General Mills cookbooklet from 1943.

You may remember when I introduced this book on Veteran’s Day by outlining its nutritional guidelines. As I recall, we were all able to get behind its basic principles: butter, milk, and peanut butter as three-sevenths of your diet, potatoes as the poster child for all fruits, and some kind of cereal incorporated into virtually every meal. Every meal. Because General Mills.

Now it’s time to get cooking.

The first chapter, glibly entitled “MEATS,” kicks off with emphatic headlines, and the feeling that Betty Crocker is already disappointed in you.

Your Share 1943: Extending Meat

The next page continues with a cheerful look at preparation techniques for those leftover mammal-chunks so unappealing that the Army didn’t want them, not even to lob at the Germans. “Make them delicious!” the book insists, as a charmingly illustrated family eagerly enjoys the whiffs that waft off a platter of hot, fresh tongues. “Your family will like them if you fix them in these interesting ways.”

“Fix” seems pretty optimistic when you’re talking about soaking brains and dipping them in melted fat. You can fix the brains, but can you fix the nightmares?

Variety Meats of 1943

All things considered, Betty Crocker knew what she was doing when she included these recipes. Once you’ve faced the reality of a heart stuffed with bread, recipes like “Full o’Bologney” and “Jellied Ham Loaf” induce a flood of comfort and relief that would otherwise be absurd.

Your Share Meat Recipes & Tips

Your Share 1943: Meats

“Nutburgers.” I like that. Not to eat—just as a figure of speech. “Get a load of these meat ball pancakes! Totes nutburgers.”

Back to the point. Here’s what I know about wartime rationing: meat (non-variety meat, at least) was tough to come by. People got tired of subsisting on milk, beets and earthworms, so they came up with creative and pitiful ways to approximate the foods they missed most. To me, this is one of the most fascinating and humbling things about our grandparents’  dinnertime contribution to the allied effort. That’s why, even with so many potentially inoffensive recipes to choose from (yeah, I see you up there, pigs in a blanket), I chose to make an emergency steak out of ground beef and Wheaties.

You’re right, that’s only half the reason. A sadistic part of me kind of wanted to mush dry cereal into a bowl of meat. I can’t provide an explanation for this.

Everything you "need" for emergency steak

Here’s the recipe so you can follow along at home, which you truly don’t need to do unless you are reading this from a future so unfortunate that the following photos have begun to look appetizing. If so, bear in mind that this “steak” is likely to disappoint even you.

Emergency Steak

1 lb.—serves 6

Mix:

  • 1 lb. ground beef or hamburger
  • 1/2 cup milk
  • 1 cup WHEATIES
  • 1 tsp. salt
  • 1/4 tsp. pepper
  • 1 tbsp. chopped onion

Place on pan, pat into T-bone steak shape, 1 in. thick. Broil 8 to 15 minutes at 500° (very hot). Turn once.

I took photos of the process. I don’t know why. To save you from your own curiosity, I guess. Now you have no reason to make it yourself.

Emergency Steak ingredients

Milk and cereal…and meat and onions…in a bowl. Together. As food!

Emergency Steak wad

I stared at this wad while I summoned the courage to “pat into T-bone steak shape.”

Patted into an Emergency Steak shape

My knowledge of “T-bone steak shape” is based entirely on Looney Tunes and squeaky toys, so I did my best to pat it into the right configuration. The result was a kind of Wheatloaf Africa.

Emergency steak...is finished

This is how much it browned in the course of 8–15 minutes, which, by the way, is a ridiculously huge window for a cooking time. “Cook it either this long….or twice as long. Or some amount in between.” It’s like a Comcast repairman wrotenthis recipe, AM I RIGHT?

Let's be honest, it's a cheeseburger.

We tried to eat our Wheatloaf as suggested, but it was a greasy, terrible imitation of steak. A simple slice of American cheese, however, transformed it into a terrible, greasy imitation of a cheeseburger.

What I thought the Wheaties would do: Provide a textural variation, maybe some kind of crunch.

What the Wheaties actually did: Soaked up and retained the grease that the beef tried to release into the pan. Waste not, want not, people. THERE’S A WAR ON.

What the Wheaties actually actually did: Ensured that whatever happened in the world, Wheaties sales thrived. Well played, Betty Crocker.

I’ll tell you what, though. If your emergency is that your family desperately craves an impossible-to-procure steak, then yes, a few mouthfuls of grey, underseasoned cereal-meat is bound to shut them right the hell up. So…I guess it’s…a success?

About Kristina

Kristina Ackerman is a busy freelance web designer, living and DIYing with her fella and their little fella in a cute old house in Atlanta, GA, USA.
  • http://flouronmyface.com/ Flour On My Face

    I have a vintage cookbook with some of the same graphics of housewives. I am going to have to go look and see if it is a Betty Crocker recipe booklet

    • http://knucklesalad.com Kristina Ackerman

      Art was rationed too. All the really good illustrations of ladies were needed by our boys on the front lines.

  • JL Smither

    This had me laughing SO HARD that I had to read the whole thing out loud to my husband, turning the screen to show him the pictures. And even he got a very hearty laugh out of it. Whew! Good thing wars no longer require sacrifices, right?!

  • Limitlesslisa

    I am so flipping happy you made this recipe- and photographed it- so I won’t be compelled to try it myself. I do hold you responsible for my new-found love of the word ‘nutburgers’ though.

  • Jennifer Mason

    “Wheatloaf Africa” just about killed me.

  • Shannon

    this is great! i love vintage cookbooks and i received one recently that has a similar recipe, only you are supposed to push a piece of carrot into it to simulate the bone. thank you for trying it so i don’t have to :)

  • Lainie

    I just found your blog and you are Aweeesome!!! I read this to my lobster and told him to be damn happy that we didn’t have to eat “Wheatloaf Africa”. well played Kristina Ackerman. well played.

    • http://knucklesalad.com Kristina Ackerman

      Ha! Wait…lobster lobster or Friends lobster?